Trend & Inspiration

A new report released by consumer research body, Packaged Facts, declares that the recent boom in organic and natural personal care products is set to grow even more, based on strong consumer demand for natural ingredients. This data underlines the belief that the natural and organics market is a sure investment and reflects the keen interest large cosmetics companies have shown in expanding in the organic direction.

“Alternative” becomes “second mainstream”
In fact, the report suggests that the growth of the natural personal care industry has been so rapid that what used to be known as the “alternative” market in cosmetics could now be referred to as the “second mainstream”. This would back up previous Mintel research, reported by Cosmetics Design, which noted the emergence of the “extreme ethical” as a trend in the cosmetics industry.